Interviews

Improv, drama and conversations

In this post I get to interview Nancy Gettridge, founder and principal of Phenomenal Image.

Nancy took my course on conversational copywriting. While going through the course every student is invited to submit some homework assignments. And Nancy’s writing caught my attention for a couple of reasons. First, it’s really good. Secondly, there’s something very visual about it.

It was the visual, picture-painting aspect of her writing that prompted me to reach out and ask here about her process.

And what started as a simple email exchange quickly grew into a full-blown interview.

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Two swimmers underwater

In this post I get to interview Giovanni Ciampaglia, Global Marketing Director for Arena Water Instinct.

Giovanni and I first worked together several years ago when he asked me to write some web pages for the fitness equipment company he was working for.

Recently he reached out to me and said, “I’m looking into ways to improve our marketing efforts through better (conversational) copywriting…”

He wanted to hire a freelancer who was trained in conversational copywriting, and I was happy to introduce him to several of our course alumni.

And then I got to thinking… of all the industries that might latch onto the power and promise of conversational copywriting… swimwear??

Hence this interview.

Let’s get started…

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