Welcome to the high-trust, high-engagement, zero-hype world of conversational copywriting.
You know how it feels when you’re exposed to hard-charging sales copy.
It feels kind of yucky. Right? Definitely unwelcome.
Fortunately, there’s a different way. A better way.
Conversational copywriting makes the sale without resorting to the traditional playbook of direct sales copywriting.
It relies instead on the natural persuasive power of everyday conversational language.
It works through honest persuasion, not through hype or manipulation.
It’s a more open and transparent way to build lasting relationships and drive more sales.
Conversational copywriting is what your audience wants too.
Today’s online consumers don’t like pushy, loud sales pitches.
They don’t like being sold AT in the old-school, in-your-face, broadcast style.
This is why so many people install ad-blockers, and why they filter out so much of their email.
Prospects are just turned off by that traditional copywriting approach.
With Conversational Copywriting you’re not selling or talking AT your audience.
You’re writing in a way that engages WITH your audience. It’s more respectful. It’s the anti-hype.
It’s about engaging your audience more fully, connecting with them emotionally, and drawing them into a place where they feel they can trust you, and are ready to buy your product or service.
- Conversational copywriting is about removing layers of friction and mistrust between a company and its customers.
- Conversational copy is the future because people are no longer “buying” the old-school approach.
Who would benefit the most from taking this course?
This course is a perfect fit for wherever transparency and trust are essential to a company’s success.
Maybe you’re a marketer or freelance copywriter serving a high-trust business.
Or you’re a coach, consultant, speaker, counselor, trainer or other service professional.
Whatever your role, it’s essential that you create marketing messages that are aligned with the core values of the business you serve.
In other words, put aside the old-school, in-your-face approach to sales copywriting.
And tap into the persuasive power of a more conversational voice.
[metaslider id=”668″]Conversational copywriting doesn’t just happen. It’s a craft you need to learn.
It has taken me years to map out and develop the process of conversational copywriting.
I did it because I saw an urgent need for comprehensive, professional-grade training in the conversational approach to copywriting online.
The result? The Conversational Copywriting course.
This is a how-to, hands-on course comprising 18 video lectures, plus bonus materials and homework assignments.
The course is for both copywriters and business owners who care about the kind of sales copy they write.
After teaching you the foundational skills of conversational copywriting, I’ll walk you through several real-world before and after examples.
By then you’ll be ready for the 6 homework assignments that are included in the course.
At its heart, this course is about learning by doing. This isn’t a book-learning course. It’s hands-on, from start to finish.
It’s about giving you a new and powerful skill you can apply to the very next piece of sales copy you’re tasked with writing.
“Conversational Copywriting has changed more than the way I write copy. Nick’s training has made a positive change in the way I do business. Now, with Nick’s help, my writing is aimed at intimately connecting with my audience. Ultimately, I’ve learned to engage my readers, so they’re eager to know, like, and trust my brand” John Makohen, Business OwnerAfter completing the full course, you’ll know how to…
Create sales pages that convert readers into buyers through deep engagement and honest persuasion… not with the blunt-force trauma of hard-core sales copy.
Write emails that feel like they were written by a real human, and tap into the personal, one-on-one nature of email as a medium.
Write blog posts and social media updates that truly connect with your readers and build long-term trust.
Build home pages and other website pages that communicate with openness and warmth, instead of hiding behind “corporate-speak.”
Conversational Copywriting also gives you an advantage over AI copywriting tools.
ChatGPT is an AI tool that can write all kinds of marketing materials, with just a few simple prompts. And it does a pretty good job. Way better than previous AI systems.
Understandably, plenty of writers and copywriters are worried ChatGPT will take their place.
Happily… that doesn’t need to be the case.
ChatGPT is still an AI… a “robot”.
While its writing is technically very good, it lacks the human touch. It has no character. No warmth. No emotion. Zero emotional intelligence.
And it fails to make the emotional connections you can create as a conversational copywriter.
Conversational copywriting is all about creating emotional connections that build trust.
So while ChatGPT and similar tools may replace some traditional writers, it can’t replace a trained conversational copywriter. And likely never will.
“The future is conversational.” – Mustafa Suleyman. Co-Founder of DeepMind and Inflection.ai
Here’s your full course curriculum, including a growing list of bonus materials.
Section 1: How this course will unfold, and why conversational copywriting is the way forward. [2 Lectures]
In this first section you’ll learn a little about me, your instructor, and a lot about why old-school marketing and copywriting no longer work.
Section 2: Conversational copywriting defined. [2 Lectures]
Defining conversational copywriting involves tracking its history over a period of almost 20 years, and this will give you a deeper understanding of how and why it works so well.
Section 3: Why conversational copywriting is the future of all copywriting online. [1 Lecture]
Learn how the rise of adblockers and unsubscribe tools have made it easy for consumers to simply turn off the kind of advertising they don’t want or welcome.
Section 4: Some core attributes of conversational copy. [3 Lectures]
Where old-school, traditional copywriting no longer works, conversational copywriting has the opposite effect, drawing consumers in and making them want to buy.
Section 5: The craft of writing conversational copy. [2 Lectures]
In this section, you’ll be rolling up your sleeves and not only learning the how-to of writing conversational copy, but you’ll be working on some homework exercises as well.
Section 6: Conversational copywriting is about both WHAT you write and HOW you say it. [2 Lectures]
Double the power of what you write by understanding how the conversational copywriting approach involves both what you say and how you say it.
Section 7: How conversational copywriting drives the sale. [3 Lectures]
Learn the five steps of the Conversational Copywriting Framework, which takes you from opening the conversation with a prospect right through to closing the sale.
Section 8: Much of the power of conversational copywriting lies in engaging people at an emotional level. [1 Lecture]
Understand how conversational copywriting is built on the two pillars of true engagement and an emotional connection. Get that right and you’ll gain your prospects’ trust and close the sale.
Section 9: Wrapping it all up… [2 Lectures]
In this final section, we’ll take a last look at how essential conversational copywriting is to the future of marketing online – for websites, email and social media.
Section 10: Bonus Materials… [11 Videos and Downloads]
This is the bonus section where I add new and updated materials. Lots of great stuff here, including case studies and examples.
Latest Bonus Video: 5 Examples of How Web 3 Projects Use Conversational Copywriting
The price of entry?
Enroll today for a one-time price of just $197. Or, if you prefer, you can opt for two monthly payments of $105.
Why NOW? Because old-school, broadcast copywriting has had its day. Online marketers need a more conversational approach to selling.
They need a sales approach that builds trust, instead of burning it.
And that goes for AI-generated copy too.
It needs a more human, conversational touch to engage readers more deeply.
Your Instructor
I’ve been working as a copywriter for almost 40 years, and as an online copywriter and content writer for over 20 years. (I wrote my first website in 1995.)
I began teaching others in the craft of online copywriting in 1998, working with clients in North America, Europe and the Far East.
My clients have included Citibank, Apple, Chrysler, Franklin Mint, TV Guide, J. Paul Getty Trust, MSN.com, Encyclopedia Britannica, New York Times, Reuters, WebEx, the U.S. Navy and many others.
I have also written books about writing online, have spoken at numerous conferences, and picked up 16 awards for my work along the way.
From the outset I have been a huge advocate of conversational copywriting. This is reflected in all my writing courses, which have now been taken by thousands of students from 83 different countries.
I love this stuff!
Nick Usborne
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course — you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like — across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
“Before this course, I felt that copywriting sounded fake and was leery about using it. But your course has shown that copywriting can feel authentic and natural. Thank you for creating this course. It’s worth a lot more than you charge.” Nancy Gettridge, Business OwnerGet Started Now!
Enroll today for a one-time price of just $197 or two monthly payments of $105.
That price includes all the course materials… plus bonuses, current and future.