An item of sales literature is printed and sits around in
a physical form. It can exist for months, years, or even decades.
The photo above shows a Book Society promotional postcard
I found while rummaging through some old papers in my mother’s house.
It had been sitting there for about 50 years.
But a conversation, held between two people, or a group
of people, is ephemeral.
A conversation takes place only in the present. In the
On the face of it, you might conclude that when you’re selling stuff, permanence is better than being ephemeral.
Read moreThe power of conversation lies in the fact that it’s ephemeral.