Whether you’re looking at Web 1, Web 2, or Web 3, the story has always been the same…
First came the developers and designers.
And then, finally, someone asked, “Hey, shouldn’t we get a professional writer involved?”
Yes, you should.
What kind of Web 3 writing do I do?
I’m not the guy you hire by the hour to write the full text of your emails, web pages, or press releases.
I’m the guy you reach out to when you want to be sure about the core messaging for the project.
Step One: Review WHAT it is you’re saying when you talk about your project. The 9-words-or-less version.
This often involves simplifying your messaging ambitions. It’s about cutting back from the three things you’d like to say, and focusing on the one thing your community would be excited to hear.
Step Two: Figure out the best way HOW to express your one core message
The “how” always comes second. Once written well, your message should trigger emotions in the reader. It should excite them. And it needs to be in sync with the culture, vibe, and language of your Web 3 audience
Once the “what” and the “how” are combined, you should have a message that connects deeply with your audience in a way that is immediate, impactful, and emotional.
Step Three: Make sure your messaging is centered on the reader.
This is Web 3. It’s about empowering your community as creators and participants. This means all your messaging should be community-centric and not project-centric.
Also, is your text easy to read? Is it written in simple, everyday, conversational language? Are the sentences short? Are ideas communicated simply and clearly?
Step Four: Review any body text that has already been written.
Brutally edit text that is simply descriptive and emotionless. Rewrite it with maximum energy. Make it exciting, positive and brimming with real passion. (If you’re not deeply excited by your own project, why should your audience care about it?)
Step Five: Review your backstory or lore, if applicable.
If your pfp project has a supporting backstory or lore, be sure it is compelling and original.
While some projects have wonderful backstories, too many are of the cookie-cutter variety… “Insert animal name who inhabits a post-human apocalyptic world.” Etc.
And make sure your story is open-ended, with a future, so it can evolve in the hands of your community.
Next steps?
If you’d like me to help with your Web 3 messaging, you can reach out to me here.