November 2018 - Conversational Copywriting

My answers to 4 common questions about Conversational Copywriting.

November 19, 2018November 19, 2018 by Nick Usborne

Truth be told, this video is an outtake.

I’ve been trying to record a video to put on the Conversational Copywriting homepage… but have yet to get it right.

Not even close, really.

To start with, I’m aiming for just under two minutes.

But the video above is a little over 4 minutes.

And I did a ton of takes before this one. And that meant the sun kept getting lower, right to the point where I got that highlight on the background on the right side.

Not a big deal, but enough to make me want to try again.

A short review of Seth Godin’s new book, This Is Marketing.

August 28, 2019November 11, 2018 by Nick Usborne

This Is Marketing by Seth Godin
A few months ago Seth Godin was a guest on this blog. You can find the interview here.

We talked about a lot of things, including Conversational Copywriting… and his new book, This Is Marketing.

He was kind enough to send me a proof copy of the book, so I’ve had some time to work my way through it and digest its lessons.

You can see my copy in the photo above. Well thumbed and with plenty of pages and paragraphs marked along the way.

As I’m sure Seth anticipated, I love what he’s teaching. Why? Because my work on Conversational Copywriting is built on many of the core values he talks about… honesty, respect, engagement and trust.

But as you can imagine, the scope of Seth’s book is a lot broader, and deeper.

For me, this is his most important book since Permission Marketing.