For many small business owners, the true motivation behind their business is to do some good for the world.
These are heart-centered companies.
And they face a unique challenge when it comes to marketing their products and services.
How hard can they push in their marketing materials?
On the one hand, they need to drive sales. They have to attract new customers. If they don’t, their business will fail.
And heart-centered or not, a failed business doesn’t do anyone any good.