5 New Year’s Resolutions for online copywriters and marketers.

I don’t know about you, but I like to use the end of each year as a time to reframe my business in one way or another.

It’s a time when I try to step back, see what I’ve been doing, and make a few changes.

I dump a few of the things that are no longer working well for me.

And I step forward into new ideas or approaches that I think will serve me better over the year to come.

That’s where my resolutions come in.

Read more

The power of conversation lies in the fact that it’s ephemeral.

An item of sales literature is printed and sits around in a physical form. It can exist for months, years, or even decades.

The photo above shows a Book Society promotional postcard I found while rummaging through some old papers in my mother’s house.

It had been sitting there for about 50 years.

But a conversation, held between two people, or a group of people, is ephemeral.

A conversation takes place only in the present. In the moment. Now.

On the face of it, you might conclude that when you’re selling stuff, permanence is better than being ephemeral.

Read more