Imagine you’re tasked with writing a short sales page, pitching a home security package.
The package includes security cameras, motion detectors and an app for a phone or tablet. There’s a panic button function too.
But here’s the twist…
Once you’ve done writing, you’re going to read this sales copy to your grandma.
And you’re going to read it while sitting across the kitchen table from her, looking her in the eye.
You can’t deviate from the script or improvise. You can’t make excuses and say, “But hey, this is my grandma.”
I want you to think about how you would write this sales copy with the prior knowledge that you WILL be reading it to your grandma.
If you want to avoid any awkward moments while doing that, here are 5 tips that might help.