The real power of conversational copywriting lies in identifying the conversations your prospects really want to have.
All too often it’s the marketer who decides on the topic of the conversation.
“We want to talk about our new product launch.”
“We want our prospects to engage with us in conversation about the amazing services we offer.”
Well… that’s not being truly conversational, is it?
Conversation is as much about listening as it is about talking.
It’s about taking turns.