I was taking part in a mastermind group a while back and someone asked the question, “Do you like your customers?”
It had a huge impact on everyone in the room. We all had to pause and think about our own feelings about our customers and even our prospects.
Did we like them? Did we respect them?
Did we even think about our customers in terms of liking or respecting them?
Or did we just see them as anonymous specs within a demographic group? As data points?