In search of a more honest, transparent and evolved approach to marketing and business… with Yanik Silver.

Yanik Silver interview head shot photo

In this post I get to talk with Yanik Silver – serial entrepreneur, adventurer, doodler and advocate for ethical and evolved business.

I’ve been following Yanik Silver’s career for close to 20 years now, watching from afar as he journeyed from online copywriter and trainer to becoming a powerful advocate for a more evolved approach to business.

But… we never met until a few weeks ago, when we were both speaking at the same event.

I’d imagined his presentation might focus on sharing tried and tested techniques for online copywriters.

But I was dead wrong.

Instead, Yanik treated us to a vision of a world where business moves from being merely transactional to becoming transformational… where marketing is as much about making a positive impact on the world as it is about growing the bottom line.  

Those of you who are familiar with my own vision for Conversational Copywriting will immediately grasp why I was so taken with Yanik’s presentation.

And you’ll understand why I asked him to take part in this interview.

So… let’s get started…

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Build your personal brand with language that’s open and transparent.

Graphic about personal brand

Whether you’re a freelancer, a consultant, coach or some other kind of solo professional, you have a personal brand.

Your personal brand determines how your clients, prospects and peers see you. What they think of you.

Your brand is a jigsaw of different influences – how you appear online, what you say, what it’s like to work with you, and what you do.

Most solo professionals take a pretty casual approach to personal branding. Their brand, such as it is, is largely accidental.

But smart individuals take a more deliberate approach.

Let’s take a look at what that might involve…

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