September 2018 - Conversational Copywriting

Turns out Conversational Copywriting makes you feel good AND relieves stress.

September 16, 2018 by Nick Usborne

Conversational copywriting is stress-free and more fun

Funny thing.

A little while back I emailed a question to some alumni of the Conversational Copywriting course.

I wanted to know if they felt the course had changed anything for them. Was this just “another course”, or had it made a real difference?

I got some encouraging answers to that question, which I’ll be writing about in a future post.

But I also got feedback I hadn’t asked about at all.

This is a big deal, because so many people made the exact same point… without me even asking about it.

Putting Conversational Copywriting to work for B2B marketers – with Steve Slaunwhite.

September 3, 2018 by Nick Usborne

In this post I get to interview Steve Slaunwhite… fellow copywriter, author, speaker and trainer.

It seems like I’ve known Steve forever. But I’m guessing it’s closer to the 15-year mark.

Over the years he’s a been a good friend. And I think we agree on most things when it comes to our work as copywriters.

But there is a point of difference. While much of my experience has been in B2C copywriting, Steve has built up a huge reputation as an expert in B2B copywriting.

That’s a big part of why I reached out to him for this interview.