In times of crisis, being conversational is more important than ever.

A group of business people in conversation

I don’t imagine there’s a company on the planet that had a contingency plan for the Covid-19 pandemic.

Nobody was fully prepared. No government. No business.

We were all caught by surprise.

This is uncharted territory.

I’ve been trying to figure this out for my own business.

And one of the tasks I set myself was to watch what’s going on in the world of marketing and promotion.

In particular, I’ve been watching the kind of messaging companies have been putting out.

Read moreIn times of crisis, being conversational is more important than ever.

How writing for chatbots has made me a better conversational copywriter.

Row of people on their smartphones

Over the last two or three weeks I’ve been spending a lot of time working on chatbots.

I’ve co-founded a chatbot agency, and I’ve written a number of chatbot scripts.

The more time I spend writing these scripts, the more I see shifts in how I write conversational copy for longer-form channels, like email and web pages.

It’s like the lessons I learn from writing for bots are flowing into everything else I do.

Here are three of the ways chatbot copywriting is shifting the way I write.

Read moreHow writing for chatbots has made me a better conversational copywriter.