In this post I get
to talk with Yanik Silver – serial entrepreneur, adventurer, doodler and
advocate for ethical and evolved business.
I’ve been following Yanik Silver’s career for close to 20
years now, watching from afar as he journeyed from online copywriter and
trainer to becoming a powerful advocate for a more evolved approach to
But… we never met until a few weeks ago, when we were
both speaking at the same event.
I’d imagined his presentation might focus on sharing tried
and tested techniques for online copywriters.
But I was dead wrong.
Instead, Yanik treated us to a vision of a world where
business moves from being merely transactional to becoming transformational…
where marketing is as much about making a positive impact on the world as it is
about growing the bottom line.
Those of you who are familiar with my own vision for
Conversational Copywriting will immediately grasp why I was so taken with
And you’ll understand why I asked him to take part in
Many of the people I interview are colleagues and friends I’ve known for a long time.
But while Jay and I have both been working online for over two decades, and have a ton of friends in common, we’ve never connected before now.
So I’m really excited to have this opportunity to put that right, and to ask Jay a few questions.
And no, I’m not excited in the way a professional
interviewer might be “really excited” to talk to any and every guest. I’m
excited because Jay is a giant in the world of online marketing. And because
I’m an avid student of his work in the field of word-of-mouth marketing.