In this post I get
to talk with JoAnna Brandi – a consultant,
speaker and trainer who believes in the power of happiness in the workplace.
I met JoAnna at an event held by our mutual friends at
American Writers & Artists Inc.
After talking for a few minutes, it became clear to me
that she was a fellow traveller in the pursuit of positivity and transparency
in the world of marketing and sales.
While there are plenty of authors and speakers on the
“happiness bandwagon” these days, JoAnna stands out because she’s been speaking
about Customer and Employee Happiness for over 25 years.
It’s that depth of experience I want to tap into with
this interview.
In this post I get
to talk with Yanik Silver – serial entrepreneur, adventurer, doodler and
advocate for ethical and evolved business.
I’ve been following Yanik Silver’s career for close to 20
years now, watching from afar as he journeyed from online copywriter and
trainer to becoming a powerful advocate for a more evolved approach to
business.
But… we never met until a few weeks ago, when we were
both speaking at the same event.
I’d imagined his presentation might focus on sharing tried
and tested techniques for online copywriters.
But I was dead wrong.
Instead, Yanik treated us to a vision of a world where
business moves from being merely transactional to becoming transformational…
where marketing is as much about making a positive impact on the world as it is
about growing the bottom line.
Those of you who are familiar with my own vision for
Conversational Copywriting will immediately grasp why I was so taken with
Yanik’s presentation.
And you’ll understand why I asked him to take part in
this interview.
Many of the people I interview are colleagues and friends I’ve known for a long time.
But while Jay and I have both been working online for over two decades, and have a ton of friends in common, we’ve never connected before now.
So I’m really excited to have this opportunity to put that right, and to ask Jay a few questions.
And no, I’m not excited in the way a professional
interviewer might be “really excited” to talk to any and every guest. I’m
excited because Jay is a giant in the world of online marketing. And because
I’m an avid student of his work in the field of word-of-mouth marketing.
In this post I get to interview Drayton Bird… one of the all-time greats in the world of copywriting.
If you’re not familiar with Drayton Bird, it’s time to catch up. According to advertising legend David Ogilvy, “Drayton Bird knows more about direct marketing than anyone in the world.”
That’s a heck of a testimonial.
I’ve been a huge fan of Drayton and his work for decades now. And when I finally got to meet him a couple of years ago, he continued to amaze. He’s all passion and energy!
I’m really grateful for this opportunity to ask him a few questions.