Interviews

A conversation with my young Chatbot.

chatbot for conversational copywriting

I’ve added a chatbot to my Facebook page.

We had a conversation…

Chatbot: I’m confused. Where am I? Come to think of it, who or what am I?

Nick: You’re a chatbot. I created you to help me connect with people who might be interested in conversational copywriting.

Chatbot: Ok. Still confused. But… quick question… does this mean I’m like an AI? Am I super-intelligent?

Nick: Afraid not. No AI. No machine learning. Dumb as a post.

Read moreA conversation with my young Chatbot.

Exploring powerful connections between happiness, positivity and sales… with JoAnna Brandi.

Interview on conversational copywriting with JoAnna Brandi

In this post I get to talk with JoAnna Brandi – a consultant, speaker and trainer who believes in the power of happiness in the workplace.

I met JoAnna at an event held by our mutual friends at American Writers & Artists Inc.

After talking for a few minutes, it became clear to me that she was a fellow traveller in the pursuit of positivity and transparency in the world of marketing and sales.

While there are plenty of authors and speakers on the “happiness bandwagon” these days, JoAnna stands out because she’s been speaking about Customer and Employee Happiness for over 25 years.

It’s that depth of experience I want to tap into with this interview.

So… let’s get started…

Read moreExploring powerful connections between happiness, positivity and sales… with JoAnna Brandi.

In search of a more honest, transparent and evolved approach to marketing and business… with Yanik Silver.

Yanik Silver interview head shot photo

In this post I get to talk with Yanik Silver – serial entrepreneur, adventurer, doodler and advocate for ethical and evolved business.

I’ve been following Yanik Silver’s career for close to 20 years now, watching from afar as he journeyed from online copywriter and trainer to becoming a powerful advocate for a more evolved approach to business.

But… we never met until a few weeks ago, when we were both speaking at the same event.

I’d imagined his presentation might focus on sharing tried and tested techniques for online copywriters.

But I was dead wrong.

Instead, Yanik treated us to a vision of a world where business moves from being merely transactional to becoming transformational… where marketing is as much about making a positive impact on the world as it is about growing the bottom line.  

Those of you who are familiar with my own vision for Conversational Copywriting will immediately grasp why I was so taken with Yanik’s presentation.

And you’ll understand why I asked him to take part in this interview.

So… let’s get started…

Read moreIn search of a more honest, transparent and evolved approach to marketing and business… with Yanik Silver.

A powerful way to create more word of mouth is to trigger conversations that spread… with Jay Baer.

Many of the people I interview are colleagues and friends I’ve known for a long time.

But while Jay and I have both been working online for over two decades, and have a ton of friends in common, we’ve never connected before now.

So I’m really excited to have this opportunity to put that right, and to ask Jay a few questions.

And no, I’m not excited in the way a professional interviewer might be “really excited” to talk to any and every guest. I’m excited because Jay is a giant in the world of online marketing. And because I’m an avid student of his work in the field of word-of-mouth marketing.

Let’s get started…

Read moreA powerful way to create more word of mouth is to trigger conversations that spread… with Jay Baer.

How to be conversational in your copy, without losing focus on making the sale – with Drayton Bird.

Drayton Bird copywriter interview

In this post I get to interview Drayton Bird… one of the all-time greats in the world of copywriting.

If you’re not familiar with Drayton Bird, it’s time to catch up. According to advertising legend David Ogilvy, “Drayton Bird knows more about direct marketing than anyone in the world.”

That’s a heck of a testimonial.

I’ve been a huge fan of Drayton and his work for decades now. And when I finally got to meet him a couple of years ago, he continued to amaze. He’s all passion and energy!

I’m really grateful for this opportunity to ask him a few questions.

Let’s dive right in…

Read moreHow to be conversational in your copy, without losing focus on making the sale – with Drayton Bird.

Putting Conversational Copywriting to work for B2B marketers – with Steve Slaunwhite.

Steve Slaunwhite B2B conversational copywriter

In this post I get to interview Steve Slaunwhite… fellow copywriter, author, speaker and trainer.

It seems like I’ve known Steve forever. But I’m guessing it’s closer to the 15-year mark.

Over the years he’s a been a good friend. And I think we agree on most things when it comes to our work as copywriters.

But there is a point of difference. While much of my experience has been in B2C copywriting, Steve has built up a huge reputation as an expert in B2B copywriting.

That’s a big part of why I reached out to him for this interview.

Read morePutting Conversational Copywriting to work for B2B marketers – with Steve Slaunwhite.