When you meet someone new, you have a conversation. Maybe starting with, “Hi, I’m Nick. Good to meet you.”
These first conversations take place at work, at a coffee shop, at your local gym, at a friend’s backyard BBQ. And so on.
However trivial their content, conversations lay the foundations for our relationships.
What we say to people creates a first impression. Good or bad.
I’ve added a chatbot to my Facebook page.
We had a conversation…
Chatbot: I’m confused. Where am I? Come to think of it, who or what am I?
Nick: You’re a chatbot. I created you to help me connect with people who might be interested in conversational copywriting.
Chatbot: Ok. Still confused. But… quick question… does this mean I’m like an AI? Am I super-intelligent?
Nick: Afraid not. No AI. No machine learning. Dumb as a post.
In this post I get to talk with JoAnna Brandi – a consultant, speaker and trainer who believes in the power of happiness in the workplace.
I met JoAnna at an event held by our mutual friends at American Writers & Artists Inc.
After talking for a few minutes, it became clear to me that she was a fellow traveller in the pursuit of positivity and transparency in the world of marketing and sales.
While there are plenty of authors and speakers on the “happiness bandwagon” these days, JoAnna stands out because she’s been speaking about Customer and Employee Happiness for over 25 years.
It’s that depth of experience I want to tap into with this interview.
So… let’s get started…
I’ve been following Yanik Silver’s career for close to 20 years now, watching from afar as he journeyed from online copywriter and trainer to becoming a powerful advocate for a more evolved approach to business.
But… we never met until a few weeks ago, when we were both speaking at the same event.
I’d imagined his presentation might focus on sharing tried and tested techniques for online copywriters.
But I was dead wrong.
Instead, Yanik treated us to a vision of a world where business moves from being merely transactional to becoming transformational… where marketing is as much about making a positive impact on the world as it is about growing the bottom line.
Those of you who are familiar with my own vision for Conversational Copywriting will immediately grasp why I was so taken with Yanik’s presentation.
And you’ll understand why I asked him to take part in this interview.
So… let’s get started…
Many of the people I interview are colleagues and friends I’ve known for a long time.
But while Jay and I have both been working online for over two decades, and have a ton of friends in common, we’ve never connected before now.
So I’m really excited to have this opportunity to put that right, and to ask Jay a few questions.
And no, I’m not excited in the way a professional interviewer might be “really excited” to talk to any and every guest. I’m excited because Jay is a giant in the world of online marketing. And because I’m an avid student of his work in the field of word-of-mouth marketing.
Let’s get started…
In this post I get to interview Drayton Bird… one of the all-time greats in the world of copywriting.
If you’re not familiar with Drayton Bird, it’s time to catch up. According to advertising legend David Ogilvy, “Drayton Bird knows more about direct marketing than anyone in the world.”
That’s a heck of a testimonial.
I’ve been a huge fan of Drayton and his work for decades now. And when I finally got to meet him a couple of years ago, he continued to amaze. He’s all passion and energy!
I’m really grateful for this opportunity to ask him a few questions.
Let’s dive right in…