david ogilvy

Young boy at work, writing in a library

When we were children we knew how to connect with others through the use of simple language and a smile or two.

And then we had that ability educated out of us.

Our high-school teachers taught us how to write in fancy sentences.

At university we learned even more exotic words and sentence structures.

When we started working in an office, we were exposed to all kinds of business jargon and other nonsense.

And somewhere along the way we lost the ability to communicate simply and clearly.

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