In this post I get to interview Value Proposition and Marketing Message Development Expert, Peter Sandeen.
That’s quite the title! But as you get to know Peter, the way he describes his work makes more and more sense.
And while I’ve known some of the people I interview here for 20 plus years, I have known Peter for about 20 days and counting.
Why the interview? Because after spending a little while on his website, and talking with him on the phone, I felt we shared a lot of common ground when it comes to our views on marketing.
That was enough to make me want to do this interview.
Let’s get started.