personal brand

Graphic about personal brand

Whether you’re a freelancer, a consultant, coach or some other kind of solo professional, you have a personal brand.

Your personal brand determines how your clients, prospects and peers see you. What they think of you.

Your brand is a jigsaw of different influences – how you appear online, what you say, what it’s like to work with you, and what you do.

Most solo professionals take a pretty casual approach to personal branding. Their brand, such as it is, is largely accidental.

But smart individuals take a more deliberate approach.

Let’s take a look at what that might involve…

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