The world of copywriting has changed dramatically in the last year. Every day, I hear from writers who are both fascinated and concerned by the rise of AI writing tools. And their clients? They’re increasingly skeptical of everything they read online.
“Is this written by a human or a machine?” That’s the question more and more people are asking when they land on a website or open a marketing email.
And who can blame them? AI-generated content is everywhere. Some of it is pretty good. Some of it is terrible. But almost all of it shares one critical flaw – it lacks authentic human connection.
This is where you, as a human writer, have an incredible opportunity.
The Trust Gap is Widening
Here’s what’s happening right now. Companies are rushing to adopt AI writing tools to cut costs and increase content output. They’re pumping out more content than ever before.
But quantity isn’t quality. And readers can tell.
They may not always spot AI-generated content immediately, but they feel something’s missing. The words are there, the grammar is perfect, but there’s no genuine connection. No real understanding of their hopes, fears, and challenges.
This creates a trust gap. And that gap is your opportunity.
Why Conversational Copy Builds Trust
Think about the last time you truly trusted someone. Chances are, it wasn’t because they spoke in perfect, polished sentences or used impressive jargon. It was because they talked to you like a real person.
They listened. They understood. They showed empathy.
This is exactly what conversational copywriting does. It’s not about being casual or unprofessional. It’s about writing the way you’d talk to someone you respect, someone you genuinely want to help.
Here’s what makes conversational copy different…
It acknowledges real concerns: “I know you’re worried about making the wrong choice. Let me explain why this matters…”
It shares genuine experiences: “When I first started using this approach, I was skeptical too. But here’s what I discovered…”
It admits imperfections: “No, this isn’t a magic solution. It takes work. But I’ll show you exactly how to make it happen.”
The Human Advantage in Action
Imagine you had a client launching a new software product. Their initial copy is AI-generated – technically perfect but emotionally flat.
You rewrite it using conversational techniques. Instead of saying “Our solution optimizes productivity workflows,” you write “Remember the last time you stayed late at work, drowning in spreadsheets? We created this because we’ve been there too.”
The difference? The first version sounds like every other software product out there. The second version shows genuine understanding of the prospect’s daily struggles. It creates an immediate emotional connection. It builds trust.
This is what conversational copy does. It transforms generic marketing messages into authentic human connections.
How to Make Your Copy More Human
Want to cut through the AI noise? Here are some practical ways to make your copy more conversational and trustworthy:
Tell real stories. Share actual experiences – yours or your clients’. AI can’t replicate genuine human experience.
Use natural language patterns. If you wouldn’t say it over coffee with a friend, don’t write it.
Show authentic emotion. Don’t be afraid to express genuine enthusiasm, concern, or empathy when appropriate.
Address doubts directly. Your readers have questions and concerns. Don’t hide from them – address them openly.
The Future Belongs to Human Writers
Yes, AI is here to stay. But that’s actually good news for writers who understand the power of conversational copy. As AI-generated content becomes more common, authentic human writing becomes more valuable.
Your ability to create genuine emotional connections through words isn’t just a skill – it’s your competitive advantage.
The question isn’t whether AI will replace copywriters. The question is: Will you develop the skills needed to stand out in this new landscape?
This is where my Conversational Copywriting course comes in. It’s not just about writing techniques – it’s about mastering the art of human connection in an increasingly automated world.
