If you’ve ever listened to advice on losing weight, you’re probably familiar with the term “empty calories”.
It simply means the food you’re eating – like a candy bar – is full of calories, but has negligible nutritional value.
The same can happen in writing.
Lots of words, negligible meaning.
And perhaps surprisingly, some of the biggest offenders are digital ad agencies.
You’d think marketing professionals would know better. But apparently not.
Here’s an example of what I mean…