conversational

When you meet someone new, you have a conversation. Maybe starting with, “Hi, I’m Nick. Good to meet you.”

These first conversations take place at work, at a coffee shop, at your local gym, at a friend’s backyard BBQ. And so on.

However trivial their content, conversations lay the foundations for our relationships.

What we say to people creates a first impression. Good or bad.

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Take your pick. I cover the same ground in both the video and the text on this page.

Some people prefer video. Others prefer reading.

Still reading?

OK then. Let’s start with a real-life conversation.

There are a couple of reasons why we pause when talking.

One reason is to place emphasis on what we just said.

The second reason, and the most common one, is that we pause as a signal that it’s the other person’s turn to start talking.

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I don’t know about you, but I like to use the end of each year as a time to reframe my business in one way or another.

It’s a time when I try to step back, see what I’ve been doing, and make a few changes.

I dump a few of the things that are no longer working well for me.

And I step forward into new ideas or approaches that I think will serve me better over the year to come.

That’s where my resolutions come in.

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Three friends in conversation

The real power of conversational copywriting lies in identifying the conversations your prospects really want to have.

All too often it’s the marketer who decides on the topic of the conversation.

“We want to talk about our new product launch.”

“We want our prospects to engage with us in conversation about the amazing services we offer.”

Well… that’s not being truly conversational, is it?

Conversation is as much about listening as it is about talking.

It’s about taking turns. 

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