Truth be told, this video is an outtake.
I’ve been trying to record a video to put on the Conversational Copywriting homepage… but have yet to get it right.
Not even close, really.
To start with, I’m aiming for just under two minutes.
But the video above is a little over 4 minutes.
And I did a ton of takes before this one. And that meant the sun kept getting lower, right to the point where I got that highlight on the background on the right side.
Not a big deal, but enough to make me want to try again.
I was going to dump this version along with all the others.
Then I figured that while it’s too long for the homepage, I could find a home for it here, as part of a post.
Basically, I answer 4 questions in this video…
– What is Conversational Copywriting?
– What kind of business would benefit most from taking the conversational approach?
– Does conversational copywriting actually work?
– What are your next steps?
Like I said, my original plan was to use this on my homepage. And hopefully I’ll soon come up with a version that’s a little shorter.
In the meantime, I hope – if nothing else – this outtake gives you a sense of how conversational copywriting can be super persuasive, without being overly pushy or salesy.
This is powerful stuff!