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Respect for your readers lies at the heart of conversational writing.

Two people having a respectful conversation.

I hate reading articles and posts written by experts.

Well… maybe that’s a bit of an exaggeration.

But I do hate reading articles where it feels like the writer is looking down his nose at me.

Writers like that remind me of the kind of teacher who barely even acknowledges students in his classroom. He just talks and instructs… expecting his students to remain quiet, and soak up his infinite wisdom.

We’re exposed to this kind of writing all the time.

Read moreRespect for your readers lies at the heart of conversational writing.

Moments of silence are an essential part of every good conversation.

Take your pick. I cover the same ground in both the video and the text on this page.

Some people prefer video. Others prefer reading.

Still reading?

OK then. Let’s start with a real-life conversation.

There are a couple of reasons why we pause when talking.

One reason is to place emphasis on what we just said.

The second reason, and the most common one, is that we pause as a signal that it’s the other person’s turn to start talking.

Read moreMoments of silence are an essential part of every good conversation.

5 New Year’s Resolutions for online copywriters and marketers.

I don’t know about you, but I like to use the end of each year as a time to reframe my business in one way or another.

It’s a time when I try to step back, see what I’ve been doing, and make a few changes.

I dump a few of the things that are no longer working well for me.

And I step forward into new ideas or approaches that I think will serve me better over the year to come.

That’s where my resolutions come in.

Read more5 New Year’s Resolutions for online copywriters and marketers.