In this post I get to interview Steve Slaunwhite… fellow copywriter, author, speaker and trainer.
It seems like I’ve known Steve forever. But I’m guessing it’s closer to the 15-year mark.
Over the years he’s a been a good friend. And I think we agree on most things when it comes to our work as copywriters.
But there is a point of difference. While much of my experience has been in B2C copywriting, Steve has built up a huge reputation as an expert in B2B copywriting.
That’s a big part of why I reached out to him for this interview.