steve slaunwhite

Steve Slaunwhite B2B conversational copywriter

In this post I get to interview Steve Slaunwhite… fellow copywriter, author, speaker and trainer.

It seems like I’ve known Steve forever. But I’m guessing it’s closer to the 15-year mark.

Over the years he’s a been a good friend. And I think we agree on most things when it comes to our work as copywriters.

But there is a point of difference. While much of my experience has been in B2C copywriting, Steve has built up a huge reputation as an expert in B2B copywriting.

That’s a big part of why I reached out to him for this interview.

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