branding

September 1, 2019August 28, 2019 by Nick Usborne

If your brand or business is going to be conversational, it needs a voice.

But what kind of voice? What should it sound like? What kind of vocabulary should you use?

Companies find their voices in all kinds of different ways.

Sometimes it’s the voice of the founder.

For a long time, the voice of Apple was the voice of Steve Jobs. And the voice of the Virgin group of companies is Richard Branson, more or less.

Other times companies can borrow the voices of brand ambassadors or through celebrity endorsements. Those borrowed voices are intended to match the character of the company or brand.

August 26, 2019June 14, 2019 by Nick Usborne

Whether you’re a freelancer, a consultant, coach or some other kind of solo professional, you have a personal brand.

Your personal brand determines how your clients, prospects and peers see you. What they think of you.

Your brand is a jigsaw of different influences – how you appear online, what you say, what it’s like to work with you, and what you do.

Most solo professionals take a pretty casual approach to personal branding. Their brand, such as it is, is largely accidental.

But smart individuals take a more deliberate approach.

Let’s take a look at what that might involve…