The best time to build expertise in any area of digital marketing isn’t necessarily at the very beginning.
For example, sites like MySpace were heralding the birth of social media back in the early 2000s.
But it wasn’t until 2006 or so that the big players like Twitter and Facebook took hold.
And many of the big names in social media marketing didn’t get established until about 2009 or 2010.
But after that… well, everyone else who wanted a slice of that market had the play catch-up.
And like I say, playing catch-up sucks. It’s sucks because you’ll always be trying to make yourself heard in a market where the voices of the earlier adopters dominate.
It’s the same story with conversational copywriting right now.