In this post I get to interview Seth Godin… author of 18 bestselling books, consummate marketer, entrepreneur, teacher and a good person.
That question about the protein.
Almost 20 years ago now Seth and I were booked to speak at the same event. We were both in town the evening before and went for dinner together.
As I studied the menu, Seth looked over and asked, “How do you take your protein?”
I remember that question because it stopped me dead in my tracks. I had to pause, unpack the meaning behind the question and think.
None of that would have happened if Seth has simply asked me, “Are you a vegetarian?”
If he’s asked me that, I’d have said no. Zero thought or reflection required.