Seth Godin

How do you take your protein? And other assumption-bending questions – with Seth Godin.

In conversation with Seth Godin
Photo: Jill Greenberg

In this post I get to interview Seth Godin… author of 18 bestselling books, consummate marketer, entrepreneur, teacher and a good person.

That question about the protein.

Almost 20 years ago now Seth and I were booked to speak at the same event. We were both in town the evening before and went for dinner together.

As I studied the menu, Seth looked over and asked, “How do you take your protein?”

I remember that question because it stopped me dead in my tracks. I had to pause, unpack the meaning behind the question and think.

None of that would have happened if Seth has simply asked me, “Are you a vegetarian?”

If he’s asked me that, I’d have said no. Zero thought or reflection required.

Read moreHow do you take your protein? And other assumption-bending questions – with Seth Godin.