trust

July 11, 2018 by Nick Usborne

Making the pitch for conversational copywriting

If you’re going to pitch your clients or partners on the benefits of conversational copywriting, it will help if you have some solid arguments lined up and ready to go.

Fortunately, the conversational approach is rich with key points of difference and advantage.

This is particularly true when you’re competing with copywriters or marketers who are still hanging onto the traditional, broadcast approach to copywriting.

The old-school approach may still work for old media like TV and radio, but it has no place online.

Let’s explore just 5 of the ways you can power up your pitch when you’re talking about conversational copywriting.

May 7, 2018March 20, 2018 by Nick Usborne

Scribbled marketing ideas
It’s getting harder and harder to figure out who can be trusted online.

Those friends or followers of yours on social media… are they real people or are they bots?

That news item you just read on Facebook… is it true or is it an out-and-out lie?

According to the 2018 Edelman Trust Barometer:

“Globally, nearly seven in 10 respondents among the general population worry about fake news or false information being used as a weapon, and 59 percent say that it is getting harder to tell if a piece of news was produced by a respected media organization.”