word of mouth

Many of the people I interview are colleagues and friends I’ve known for a long time.

But while Jay and I have both been working online for over two decades, and have a ton of friends in common, we’ve never connected before now.

So I’m really excited to have this opportunity to put that right, and to ask Jay a few questions.

And no, I’m not excited in the way a professional interviewer might be “really excited” to talk to any and every guest. I’m excited because Jay is a giant in the world of online marketing. And because I’m an avid student of his work in the field of word-of-mouth marketing.

Let’s get started…

Read moreA powerful way to create more word of mouth is to trigger conversations that spread… with Jay Baer.

Word of mouth conversation

According to Forrester Research, there are approximately 500 billion word-of-mouth impressions created every day on social media.

All that social activity has a powerful impact on the economy overall.

In fact, management consultancy McKinsey and Company estimates that TWO-THIRDS of the US economy is now driven by word of mouth.

Hang on…

Let’s pause and take another look at those numbers, because they’re huge.

Read moreWord-of-mouth marketing is huge, and it’s fueled by conversation.