word of mouth

January 27, 2019 by Nick Usborne

Many of the people I interview are colleagues and friends I’ve known for a long time.

But while Jay and I have both been working online for over two decades, and have a ton of friends in common, we’ve never connected before now.

So I’m really excited to have this opportunity to put that right, and to ask Jay a few questions.

And no, I’m not excited in the way a professional interviewer might be “really excited” to talk to any and every guest. I’m excited because Jay is a giant in the world of online marketing. And because I’m an avid student of his work in the field of word-of-mouth marketing.

Let’s get started…

August 5, 2018 by Nick Usborne

Word of mouth conversation

According to Forrester Research, there are approximately 500 billion word-of-mouth impressions created every day on social media.

All that social activity has a powerful impact on the economy overall.

In fact, management consultancy McKinsey and Company estimates that TWO-THIRDS of the US economy is now driven by word of mouth.

Hang on…

Let’s pause and take another look at those numbers, because they’re huge.