Month: July 2018

3 Signs your marketing copy is due for a serious detox and cleanse.

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Sales copy detox for copywriters

If you are a small business owner or founder, this post if for you.

It’s for entrepreneurs who went through the thrill and heartache of creating a new business.

It’s for business owners who remember the heady days when it all began.

It’s for the creators who sat down and wrote their own websites and sales copy in preparation for launch day.

If you’re a freelance copywriter or agency, this post is for you too. Use it to review the marketing copy you write for your clients. Or the copy other people wrote before you arrived on the scene.

Let’s get started, and look at those 3 signs your copy needs a detox and cleanse right now.

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Every important relationship begins with a conversation.

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Conversation on first date

In a fast-moving world of texts and selfies, it’s easy to imagine the days of holding long and meaningful conversations are behind us.

The idea of two people sitting down in deep conversation can feel a little quaint. Romantic even.

Who has time for that, right?

Not so fast.

Pretty much every important relationship in your life began with a conversation. Or a series of conversations.

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5 Ways to pitch your services as a conversational copywriter.

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Making the pitch for conversational copywriting

If you’re going to pitch your clients or partners on the benefits of conversational copywriting, it will help if you have some solid arguments lined up and ready to go.

Fortunately, the conversational approach is rich with key points of difference and advantage.

This is particularly true when you’re competing with copywriters or marketers who are still hanging onto the traditional, broadcast approach to copywriting.

The old-school approach may still work for old media like TV and radio, but it has no place online.

Let’s explore just 5 of the ways you can power up your pitch when you’re talking about conversational copywriting.

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To kickstart conversations that spread like crazy, do something worth talking about.

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Conversation about vintage van

Conversational marketing is multifaceted.

It’s about the language you use across all your digital marketing materials.

It’s about how you interact through social media and your customer service channels.

It’s even about the culture within your business.

And beyond all that… it’s also about how good a job you do to stimulate conversations outside of your own channels.

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