I don’t imagine there’s a company on the planet that had a contingency plan for the Covid-19 pandemic.
Nobody was fully prepared. No government. No business.
We were all caught by surprise.
This is uncharted territory.
I’ve been trying to figure this out for my own business.
And one of the tasks I set myself was to watch what’s going on in the world of marketing and promotion.
In particular, I’ve been watching the kind of messaging companies have been putting out.
Over the last two or three weeks I’ve been spending a lot of time working on chatbots.
I’ve co-founded a chatbot agency, and I’ve written a number of chatbot scripts.
The more time I spend writing these scripts, the more I see shifts in how I write conversational copy for longer-form channels, like email and web pages.
It’s like the lessons I learn from writing for bots are flowing into everything else I do.
Here are three of the ways chatbot copywriting is shifting the way I write.