The world of copywriting has changed dramatically in the last year. Every day, I hear from writers who are both fascinated and concerned by the rise of AI writing tools. And their clients? They’re increasingly skeptical of everything they read online.
“Is this written by a human or a machine?” That’s the question more and more people are asking when they land on a website or open a marketing email.
And who can blame them? AI-generated content is everywhere. Some of it is pretty good. Some of it is terrible. But almost all of it shares one critical flaw – it lacks authentic human connection.
This is where you, as a human writer, have an incredible opportunity.
