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Ann Handley in conversation

In this post I get to interview best-selling author and Chief Content Officer of MarketingProfs, Ann Handley.

I’ve known Ann for over 20 years, ever since she first invited me to write for ClickZ, a website she co-founded with Andy Bourland back in 1997.

Through working with her and reading her books, I know we agree on most things when it comes to writing for the web.

That’s all very nice, but could also be a problem. Mutual appreciation interviews can get really boring, really fast.

So… I thought a little harder and came up with a slightly non-obvious line of questioning.

I don’t know what Ann’s answers will be. But I’m really looking forward to finding out.

Let’s get started.

Read moreHow to find a conversational voice for your business, with Ann Handley.

Two swimmers underwater

In this post I get to interview Giovanni Ciampaglia, Global Marketing Director for Arena Water Instinct.

Giovanni and I first worked together several years ago when he asked me to write some web pages for the fitness equipment company he was working for.

Recently he reached out to me and said, “I’m looking into ways to improve our marketing efforts through better (conversational) copywriting…”

He wanted to hire a freelancer who was trained in conversational copywriting, and I was happy to introduce him to several of our course alumni.

And then I got to thinking… of all the industries that might latch onto the power and promise of conversational copywriting… swimwear??

Hence this interview.

Let’s get started…

Read moreA deep dive into conversational copywriting, with Giovanni Ciampaglia.

Recently I published a survey with some open-ended questions about Conversational Copywriting.

In particular, I wanted to know how I was doing.

Was I doing a decent job of explaining what Conversational Copywriting is all about?

These were open-ended questions, inviting people to say whatever they wanted.

Even so, one request came in as a strong number one…

Read more7 Examples of Conversational Copywriting [VIDEO]

Differentiate yourself as a conversational copywriter

Hundreds of copywriters have now completed the conversational copywriting course.

And now I’m seeing how some of these writers are repositioning themselves as conversational copywriters.

Smart move.

This is a powerful way to set yourself apart from the crowd.

There are tens of thousands of competing freelance copywriters out there, all of them looking for work, all making much the same claims.

When you stand up, raise a hand and explicitly tell the world you’re a conversational copywriter, that sets you apart and shines a spotlight on your message.

Read moreDifferentiate yourself in a powerful new way, as a conversational copywriter.

A conversational voice for business.

As I wrote in a previous post, the Internet was conversational before the web as we know it even existed.

Since then many writers, myself included, have worked hard to persuade companies and organizations that writing for the web should, above all else, be conversational in tone.

Have we been successful in turning the tide against old-school promotional copywriting, and boring, stiff corporate writing?

I’d say our success rate has been spotty at best.

Read more3 Pressing reasons for your clients to find their conversational voice.

Conversational voice search

I got an email recently from someone who told me that conversational copywriting was all very nice, but wouldn’t work for search engine optimization.

He told me that the unique structure of organic search terms would never be a good fit for conversational writing.

Huh…

Well… he’s totally, absolutely wrong.

He clearly hasn’t heard of or given much thought to the meteoric growth of voice search.

Read moreConversational voice search is the future of SEO.