The Conversational Blog

In these posts we explore conversational writing as
a powerful way to communicate and sell online.

3 Ways to Improve Your Results with Conversational Copywriting.

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When I talk about the conversational approach to copywriting, some of my peers think I’m doing writers and marketers a disservice.

They believe the direct sales approach will always be more effective, and that my “softer”, conversational approach is somehow just a feel-good compromise.

I’m happy to report they are wrong!

When done well, conversational copywriting can be way more effective than hard-selling, pushy sales copy.

To support my position, I recently asked ChatGPT to analyse dozens of testimonials and case studies from alumni of my course, Conversational Copywriting. GPT-4 is really good at that… analyzing large bodies of text in search of patterns.

Here are three of the benefits it identified:

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Empathy is key to conversational selling, and it’s beyond what any AI can achieve.

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Friends showing empathy

In the words of GPT-4, “AI can mimic empathy to a certain degree, but cannot genuinely empathize with a human in the way humans empathize with each other”.

No AI can feel the emotions we feel. They can read the text of Romeo and Juliet, or the script for Sleepless in Seattle… and then mimic the emotion of love. But they cannot feel love.

They can’t love a person, or even care about that person. Whether a person is happy or sad means nothing to an AI.

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If you want to stay ahead in a world of AI copywriting, it’s time to get emotional.

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I created this image with the midjourney AI tool, using the prompt: 1950s style robot, sitting at desk, writing with pen and paper. nostalgic look and setting, in color

You’ve almost certainly heard the buzz about ChatGPT, the AI writer and copywriter.

Maybe you’ve tried it out a few times.

It’s amazing, and scary too. A lot of writers and copywriters are worried that tools like this will steal their jobs.

I get it. At first sight, I had the same worries. I asked it to write me an email, a blog post and a simple sales page. It did a pretty good job with each. Ouch!

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Pio and NFTNick deliver a masterclass in social media content creation.

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Social media has the potential to be incredibly powerful.

Through platforms like Twitter you really can engage with an audience in real time. You can be truly social and conversational.

Sadly, this isn’t how most companies and individuals use social media.

Most companies send out tweets or publish Facebook posts as a way to promote their own products or services.

They buy a lot of social media ads. They use automated tools to schedule tweets and posts days, weeks or even months in advance.

And they barely engage at all.

In other words, most companies use social media platforms simply as one more broadcast medium. Nothing social about that.

That’s a pity, because social media has so much more to offer.

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Talking about relationship marketing and social media with Mari Smith, the Queen of Facebook.

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Mari Smith, social media expert

Today I have the pleasure of interviewing Mari Smith, a renowned expert in social media marketing and technology, and someone who embodies positivity!

I’ve been following Mari’s career for over a decade now. We never crossed paths until very recently, when we were both speaking at the same virtual event. I jumped at the chance to ask if I could interview her. And, being the gracious, generous and positive person she is… she said yes.

If you’re not already familiar with her career, Mari Smith is one of the foremost and original experts in Facebook marketing and is often referred to as the Queen of Facebook.

She’s also a keynote speaker, corporate social media strategist, and brand ambassador for numerous leading organizations. Her client list includes Adobe, AT&T, Bank of America, HubSpot, Nations Lending, Verizon and Tony Robbins. Plus, she has shared stages with the likes of Sir Richard Branson, Eckhart Tolle, and Arianna Huffington.

Quite the resume!

Let’s jump in…

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Improve your conversational writing and marketing skills with social audio.

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People listening to audio content with headphones.
People holding musical icons

Talking to each other is the most fundamental of all means of communication.

Go back a few tens of thousands of years, and you won’t find any communications technologies beyond simply talking to each other.

This is why audio is so deep-rooted in our psyches. Studies suggest that when we hear someone’s voice, the brain releases oxytocin – the hormone of love, trust, and empathy.

We love to listen, and we want to be heard. Even more, we love to be part of a community where we can both listen and be heard.

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