Copywriting

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Web3 metaverse with headset

First, let me define what I mean by Web 3.

Web 3 is the next step in the evolution of the Internet.

It is a new iteration of the Internet that resides on decentralized blockchains.

At its heart, the culture of Web 3 is all about decentralization and privacy.

Web 2 is highly centralized, around huge companies like Google, Facebook, Amazon and Microsoft. They control almost everything, including your personal identity and information.

Web 3 is the opposite of that. With blockchains like Ethereum there is no central company. No boss. No shareholders.

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On the left is a Patek Philippe Aquanaut. This is a beautiful, high-end mechanical watch. You can pick one up for about $60,000. More or less.

On your right is Bored Ape #4108. Last time this Ape changed hands, the buyer paid about the same… $60,000.

Bored Ape #4108 is an NFT… a Non-Fungible Token, or unique digital asset.

If you have no idea what NFTs are, or have never heard of Cryptokitties, Cryptopunks, Art Blocks, or the Bored Ape Yacht Club, here is some reading for you.

Anyway…

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When you meet someone new, you have a conversation. Maybe starting with, “Hi, I’m Nick. Good to meet you.”

These first conversations take place at work, at a coffee shop, at your local gym, at a friend’s backyard BBQ. And so on.

However trivial their content, conversations lay the foundations for our relationships.

What we say to people creates a first impression. Good or bad.

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Feigang Fei is the owner of a Chinese restaurant called Aunt Dai
Photo from the restaurant’s blog and credited to Global News TV.

This is a great story, from my hometown of Montreal.

Feigang Fei is the owner of a Chinese restaurant called Aunt Dai. It has all the usual dishes you’d expect… from Imperial Rolls, to Orange Beef, and General Tao Chicken.

Going by the choices on the menu, there’s nothing particularly special about either the restaurant or its menu.

What is different is that when you open the menu, you’ll find not only the names, pictures and prices of the dishes, but also some thoughts from Feigang Fei.

Here is what he says about their Orange Beef…

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Women ain conversation

People have different takes on what it means to be a “copywriter”.

Back when I started, long before the web came along, the definition was pretty simple.

We were the writers who wrote print ads, TV commercials, radio spots, billboards, and point-of-sale materials.

That was pretty much it.

In the online world, things are a little more complicated.

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