In this post I get to interview best-selling author and Chief Content Officer of MarketingProfs, Ann Handley.
I’ve known Ann for over 20 years, ever since she first invited me to write for ClickZ, a website she co-founded with Andy Bourland back in 1997.
Through working with her and reading her books, I know we agree on most things when it comes to writing for the web.
That’s all very nice, but could also be a problem. Mutual appreciation interviews can get really boring, really fast.
So… I thought a little harder and came up with a slightly non-obvious line of questioning.
I don’t know what Ann’s answers will be. But I’m really looking forward to finding out.
Let’s get started.