Bridging copy and content online

A few people have asked me whether conversational copywriting is simply a different name for web content.

That’s a reasonable question.

The short answer is no. But with a few shades of yes.

Take a look at the labels in the image above and we’ll figure out exactly how and why conversational copywriting sits where it does – right in the middle, between sales copywriting and editorial content.

Step by step…

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