conversational copywriting

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Two female colleagues in conversation about SEO

[Note: This post was written using Gemini Advanced 2.0 Flash as my co-pilot. Why? Because it knows some stuff I don’t.]

In 2025, Search Engine Optimization (SEO) isn’t just about text anymore. It’s about multimodal search, encompassing voice, images, video, and even augmented reality. And at the heart of success in this multimodal world lies conversational search.

The shift towards conversational search is accelerating, and search engines are adapting by prioritizing content that answers questions naturally and directly. This is where conversational copywriting becomes crucial.

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I created this image with the midjourney AI tool, using the prompt: 1950s style robot, sitting at desk, writing with pen and paper. nostalgic look and setting, in color

You’ve almost certainly heard the buzz about ChatGPT, the AI writer and copywriter.

Maybe you’ve tried it out a few times.

It’s amazing, and scary too. A lot of writers and copywriters are worried that tools like this will steal their jobs.

I get it. At first sight, I had the same worries. I asked it to write me an email, a blog post and a simple sales page. It did a pretty good job with each. Ouch!

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Mari Smith, social media expert

Today I have the pleasure of interviewing Mari Smith, a renowned expert in social media marketing and technology, and someone who embodies positivity!

I’ve been following Mari’s career for over a decade now. We never crossed paths until very recently, when we were both speaking at the same virtual event. I jumped at the chance to ask if I could interview her. And, being the gracious, generous and positive person she is… she said yes.

If you’re not already familiar with her career, Mari Smith is one of the foremost and original experts in Facebook marketing and is often referred to as the Queen of Facebook.

She’s also a keynote speaker, corporate social media strategist, and brand ambassador for numerous leading organizations. Her client list includes Adobe, AT&T, Bank of America, HubSpot, Nations Lending, Verizon and Tony Robbins. Plus, she has shared stages with the likes of Sir Richard Branson, Eckhart Tolle, and Arianna Huffington.

Quite the resume!

Let’s jump in…

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People listening to audio content with headphones.
People holding musical icons

Talking to each other is the most fundamental of all means of communication.

Go back a few tens of thousands of years, and you won’t find any communications technologies beyond simply talking to each other.

This is why audio is so deep-rooted in our psyches. Studies suggest that when we hear someone’s voice, the brain releases oxytocin – the hormone of love, trust, and empathy.

We love to listen, and we want to be heard. Even more, we love to be part of a community where we can both listen and be heard.

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Web3 metaverse with headset

First, let me define what I mean by Web 3.

Web 3 is the next step in the evolution of the Internet.

It is a new iteration of the Internet that resides on decentralized blockchains.

At its heart, the culture of Web 3 is all about decentralization and privacy.

Web 2 is highly centralized, around huge companies like Google, Facebook, Amazon and Microsoft. They control almost everything, including your personal identity and information.

Web 3 is the opposite of that. With blockchains like Ethereum there is no central company. No boss. No shareholders.

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