conversion rates

Conversational with real people

There’s something happening in the world of online copywriting.

I’m seeing more and more companies push the boundaries when it comes to honesty and transparency in marketing.

And I know many copywriters – some very experienced, and others just starting out – who feel very uncomfortable with being asked to mislead their readers with half-truths.

What’s happening here? Are we suddenly becoming more and more dishonest?

I don’t think so. But I do believe copywriters are finding themselves put on the spot by the rise of automation and analytics.

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