There’s something happening in the world of online copywriting.
I’m seeing more and more companies push the boundaries when it comes to honesty and transparency in marketing.
And I know many copywriters – some very experienced, and others just starting out – who feel very uncomfortable with being asked to mislead their readers with half-truths.
What’s happening here? Are we suddenly becoming more and more dishonest?
I don’t think so. But I do believe copywriters are finding themselves put on the spot by the rise of automation and analytics.
