conversion rates

How automated, data-driven marketing can push copywriters into being dishonest.

Conversational with real people

There’s something happening in the world of online copywriting.

I’m seeing more and more companies push the boundaries when it comes to honesty and transparency in marketing.

And I know many copywriters – some very experienced, and others just starting out – who feel very uncomfortable with being asked to mislead their readers with half-truths.

What’s happening here? Are we suddenly becoming more and more dishonest?

I don’t think so. But I do believe copywriters are finding themselves put on the spot by the rise of automation and analytics.

Read moreHow automated, data-driven marketing can push copywriters into being dishonest.

Conversational Copywriting reduces friction and removes hurdles.

 

sales conversion rate hurdles

OK.. this is post #1 for this all-new blog.

Here’s hoping it will be the first of dozens and then hundreds of posts.

I was going to write some kind of general introduction…but then changed my mind. Felt too much like blah-blah-blah.

Better, I think, to dive right in.

Here goes…

Read moreConversational Copywriting reduces friction and removes hurdles.