It takes courage to stand out on your own.
Particularly if you’re a solo professional of some kind… Like a freelancer, coach, consultant, therapist, or anyone else who works one-on-one with clients.
The safe way to sell yourself is to adopt the persona of others in your industry.
Look and sound like your fellow solo professionals.
If you’re a freelancer, you might model your website on those of other successful freelancers in your niche.