“Oh my goodness, the web changed everything!”
“Oh wow, social media changed everything!”
“Yikes, text messaging changed everything!”
All true.
But it’s not just new services that change everything. It’s not just about the software.
It’s also about the devices we use.
Take your pick. I cover the same ground in both the video and the text on this page.
Some people prefer video. Others prefer reading.
Still reading?
OK then. Let’s start with a real-life conversation.
One reason is to place emphasis on what we just said.
The second reason, and the most common one, is that we pause as a signal that it’s the other person’s turn to start talking.
Well, that sounds crazy.
Ads on TV are honest? Junk mail? Popups on my computer screen?
Pretty much.
That’s one of the roles of the Federal Trade Commission in the USA. To make sure advertisers don’t lie about their products or services. And they’re pretty strict about it too.
Most western countries have equivalent organizations.
As marketers we’re not allowed to spread lies.