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Month: March 2020

Instead of getting depressed, get creative.

by Nick Usborne
Child with building blcoks

I’m not saying those are the only choices.

But these are the choices I face. Pretty much.

An event like the spread of Covid-19 has the capacity to beat me into a major depression.

Which is why, when bad things happen, I look for ways to step up and get creative.

Preferably at speed.

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Categories Copywriting Tags chatbot, chatbotmarketing, copywriting 11 Comments

Always rehearse your conversational writing.

by Nick Usborne
Rehearse your writing by reading it out loud.

Think of yourself as a performer.

You’re performing your craft… writing for yourself or for a client.

You’re a virtuoso with words.

And in common with every other performer, you need to rehearse your work.

Think about it…

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Categories Content marketing, Copywriting Tags conversational, conversational copywriting, copywriting, writing 2 Comments

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