The Conversational Blog

In these posts we explore conversational writing as
a powerful way to communicate and sell online.

Talking about relationship marketing and social media with Mari Smith, the Queen of Facebook.

by
Mari Smith, social media expert

Today I have the pleasure of interviewing Mari Smith, a renowned expert in social media marketing and technology, and someone who embodies positivity!

I’ve been following Mari’s career for over a decade now. We never crossed paths until very recently, when we were both speaking at the same virtual event. I jumped at the chance to ask if I could interview her. And, being the gracious, generous and positive person she is… she said yes.

If you’re not already familiar with her career, Mari Smith is one of the foremost and original experts in Facebook marketing and is often referred to as the Queen of Facebook.

She’s also a keynote speaker, corporate social media strategist, and brand ambassador for numerous leading organizations. Her client list includes Adobe, AT&T, Bank of America, HubSpot, Nations Lending, Verizon and Tony Robbins. Plus, she has shared stages with the likes of Sir Richard Branson, Eckhart Tolle, and Arianna Huffington.

Quite the resume!

Let’s jump in…

Read more

Improve your conversational writing and marketing skills with social audio.

by
People listening to audio content with headphones.
People holding musical icons

Talking to each other is the most fundamental of all means of communication.

Go back a few tens of thousands of years, and you won’t find any communications technologies beyond simply talking to each other.

This is why audio is so deep-rooted in our psyches. Studies suggest that when we hear someone’s voice, the brain releases oxytocin – the hormone of love, trust, and empathy.

We love to listen, and we want to be heard. Even more, we love to be part of a community where we can both listen and be heard.

Read more

Being a great communicator isn’t a skill that’s unique to writers.

by

Truth be told, sometimes being a great communicator isn’t about writing at all.

You can be in the presence of a great communicator while listening to an amazing TED talk, or in a classroom.

The same could happen while in conversation with a colleague or friend over coffee or a drink. It’s not just professional writers and speakers who have this gift.

What does it take to be a great communicator?

Four qualities jump to mind.

Read more

Web 3 copy and content are naturally conversational, because the language rises up from the project community.

by
friends talking

If you think about traditional digital marketing, almost all the marketing materials and content are created by the company or organization.

Copywriters are hired to write Facebook ads and Google ads, email sequences, landing pages, sales pages, shopping carts, and more.

On the content side, writers are tasked with writing articles, blog posts, newsletter issues, social media posts, and so on.

A typical launch package comprises many thousands of words of professionally written copy and content.

As for the customers or audience… in the traditional marketing model, they are rarely required to write anything at all. Although a comment on a Facebook post is nice to see from time to time.

Read more

Conversational copywriting will lie at the heart of business on Web 3 and the metaverse.

by
Web3 metaverse with headset

First, let me define what I mean by Web 3.

Web 3 is the next step in the evolution of the Internet.

It is a new iteration of the Internet that resides on decentralized blockchains.

At its heart, the culture of Web 3 is all about decentralization and privacy.

Web 2 is highly centralized, around huge companies like Google, Facebook, Amazon and Microsoft. They control almost everything, including your personal identity and information.

Web 3 is the opposite of that. With blockchains like Ethereum there is no central company. No boss. No shareholders.

Read more

Would you swap a Patek Philippe watch for a cartoon of a Bored Ape?

by

On the left is a Patek Philippe Aquanaut. This is a beautiful, high-end mechanical watch. You can pick one up for about $60,000. More or less.

On your right is Bored Ape #4108. Last time this Ape changed hands, the buyer paid about the same… $60,000.

Bored Ape #4108 is an NFT… a Non-Fungible Token, or unique digital asset.

If you have no idea what NFTs are, or have never heard of Cryptokitties, Cryptopunks, Art Blocks, or the Bored Ape Yacht Club, here is some reading for you.

Anyway…

Read more

SiteLock