According to Forrester Research, there are approximately 500 billion word-of-mouth impressions created every day on social media.
All that social activity has a powerful impact on the economy overall.
In fact, management consultancy McKinsey and Company estimates that TWO-THIRDS of the US economy is now driven by word of mouth.
Hang on…
Let’s pause and take another look at those numbers, because they’re huge.
If you are a small business owner or founder, this post if for you.
It’s for entrepreneurs who went through the thrill and heartache of creating a new business.
It’s for business owners who remember the heady days when it all began.
It’s for the creators who sat down and wrote their own websites and sales copy in preparation for launch day.
If you’re a freelance copywriter or agency, this post is for you too. Use it to review the marketing copy you write for your clients. Or the copy other people wrote before you arrived on the scene.
Let’s get started, and look at those 3 signs your copy needs a detox and cleanse right now.
In a fast-moving world of texts and selfies, it’s easy to imagine the days of holding long and meaningful conversations are behind us.
The idea of two people sitting down in deep conversation can feel a little quaint. Romantic even.
Who has time for that, right?
Not so fast.
Pretty much every important relationship in your life began with a conversation. Or a series of conversations.
If you’re going to pitch your clients or partners on the benefits of conversational copywriting, it will help if you have some solid arguments lined up and ready to go.
Fortunately, the conversational approach is rich with key points of difference and advantage.
This is particularly true when you’re competing with copywriters or marketers who are still hanging onto the traditional, broadcast approach to copywriting.
The old-school approach may still work for old media like TV and radio, but it has no place online.
Let’s explore just 5 of the ways you can power up your pitch when you’re talking about conversational copywriting.
Conversational marketing is multifaceted.
It’s about the language you use across all your digital marketing materials.
It’s about how you interact through social media and your customer service channels.
It’s even about the culture within your business.
And beyond all that… it’s also about how good a job you do to stimulate conversations outside of your own channels.
For many small business owners, the true motivation behind their business is to do some good for the world.
These are heart-centered companies.
And they face a unique challenge when it comes to marketing their products and services.
How hard can they push in their marketing materials?
On the one hand, they need to drive sales. They have to attract new customers. If they don’t, their business will fail.
And heart-centered or not, a failed business doesn’t do anyone any good.
But…