I’m in the early stages of preparing a presentation for an audience of therapists, coaches and other solo business owners who depend on the trust of their clients.
Part of my focus will be on writing a strong homepage headline.
The headline on your homepage is a big deal.
It does a lot of the heavy lifting for your site.
It’s often the first thing people read when they arrive at your site.
And in the same way that people will judge a book by its cover, prospective clients will likely judge your practice by the message you share on your homepage.