sales copy Archives - Page 4 of 7 - Conversational Copywriting

October 6, 2022May 22, 2018 by Nick Usborne

A bridge for your prospects

In this post I get to interview Value Proposition and Marketing Message Development Expert, Peter Sandeen.

That’s quite the title! But as you get to know Peter, the way he describes his work makes more and more sense.

And while I’ve known some of the people I interview here for 20 plus years, I have known Peter for about 20 days and counting.

Why the interview? Because after spending a little while on his website, and talking with him on the phone, I felt we shared a lot of common ground when it comes to our views on marketing.

That was enough to make me want to do this interview.

Let’s get started.

May 13, 2018 by Nick Usborne

Say less to sell more

In this post I get to interview Shane Gibson, an international speaker and author on social media marketing, social selling and sales performance.

Shane and I worked together training young entrepreneurs way back in the mid 1990s. A LONG time ago! Since then he has become a huge force in a few different areas, from sales leadership training to social media.

A little while back, instead of just reading one of his tweets, I clicked on it and soon found myself immersed in his videos and podcasts.

Weird thing… although we’ve barely been in contact all these years, it seems like we’ve been travelling along parallel lines.

This is a long and meaty interview, with a ton of powerful takeaways.

May 13, 2018April 30, 2018 by Nick Usborne

Conversational selling with grandma

Imagine you’re tasked with writing a short sales page, pitching a home security package.

The package includes security cameras, motion detectors and an app for a phone or tablet. There’s a panic button function too.

But here’s the twist…

Once you’ve done writing, you’re going to read this sales copy to your grandma.

And you’re going to read it while sitting across the kitchen table from her, looking her in the eye.

You can’t deviate from the script or improvise. You can’t make excuses and say, “But hey, this is my grandma.”

I want you to think about how you would write this sales copy with the prior knowledge that you WILL be reading it to your grandma.

If you want to avoid any awkward moments while doing that, here are 5 tips that might help.

October 6, 2022April 12, 2018 by Nick Usborne

Improv, drama and conversations

In this post I get to interview Nancy Gettridge, founder and principal of Phenomenal Image.

Nancy took my course on conversational copywriting. While going through the course every student is invited to submit some homework assignments. And Nancy’s writing caught my attention for a couple of reasons. First, it’s really good. Secondly, there’s something very visual about it.

It was the visual, picture-painting aspect of her writing that prompted me to reach out and ask here about her process.

And what started as a simple email exchange quickly grew into a full-blown interview.

May 7, 2018March 20, 2018 by Nick Usborne

Scribbled marketing ideas
It’s getting harder and harder to figure out who can be trusted online.

Those friends or followers of yours on social media… are they real people or are they bots?

That news item you just read on Facebook… is it true or is it an out-and-out lie?

According to the 2018 Edelman Trust Barometer:

“Globally, nearly seven in 10 respondents among the general population worry about fake news or false information being used as a weapon, and 59 percent say that it is getting harder to tell if a piece of news was produced by a respected media organization.”