The Conversational Copywriting blog for online writers and copywriters

I asked if anyone had a question about Conversational Copywriting…

Questions about conversational copywriting

I keep a list of people who’ve signed up to learn more about Conversational Copywriting, but haven’t enrolled in the course.

I write to them every week.

Last week I asked if they had any questions they’d like to ask me about the course.

More specifically, I told them I planned to do a live video Q&A to answer their questions. And I’m going to do that.

Anyway, when I asked if people would be interested joining the call, a ton of people said yes and went one step further by sending in a question or two.

I thought I’d get ahead by answering some of those in advance.

Don’t write to your prospects AS IF you’re their friend. Write to them AS their friend.

by Nick Usborne

A young man faking how he feels... looking AS IF he's happy.

I’m not the only one to figure out the persuasive power of conversational copywriting.

I wasn’t the first either.

But I am different from most. Not all. But most.

How so?

Because so many “conversational” writers and marketers write to an audience “as if” they were friends.

And that’s not what I’m talking about, advocating or teaching. Not at all.

I’m suggesting that you write to them AS their friend.

Big difference.

How to write like a good listener, in three easy steps.

by Nick Usborne

Listen before you join the conversation.

I’m the first to admit it.

I’m not the world’s greatest listener.

I tend to talk more than listen. I have the bad habit of waiting impatiently for the other person to stop talking, so I can carry on saying what I want to say.

I’m not that bad all the time. I’m making a conscious effort to shut up and really, truly listen.

And I’m getting better, I think.

Can conversational copywriting drive as many sales as direct response copywriting?

by Nick Usborne

I get asked this question from time to time.

Can conversational copywriting go head-to-heard with traditional, direct-response copywriting and win?

Well…

If you’re talking about making an immediate, direct sale from the page of a website…

And if you’re executing a side-by-side, A/B split test, and comparing revenues before the end of the day…

Then no, the conversational approach is unlikely to win.

But you’re probably asking the wrong question.

3 Ways to model your marketing on the power of a good conversation.

by Nick Usborne

Group of people in conversation

I admit it. I’m turning into a total conversation geek.

But honestly, conversations are fascinating.

Conversation is the bedrock of every relationship we have.

First dates begin with a conversation. That interview for your job… that was a conversation. The relationships you have with your kids is based on the conversations you have with them.

That cluster of people in hallway at a conference? They’re having a conversation.

At coffee shops, in bars and restaurants, even on airplanes… people are connecting, learning and growing through the power of conversation.

As marketers and writers, we can tap into that power as a way to better connect with our customers and prospects.

Let’s look at just 3 of the lessons we can learn from having a good conversation.

My answers to 4 common questions about Conversational Copywriting.

by Nick Usborne

Truth be told, this video is an outtake.

I’ve been trying to record a video to put on the Conversational Copywriting homepage… but have yet to get it right.

Not even close, really.

To start with, I’m aiming for just under two minutes.

But the video above is a little over 4 minutes.

And I did a ton of takes before this one. And that meant the sun kept getting lower, right to the point where I got that highlight on the background on the right side.

Not a big deal, but enough to make me want to try again.

The Conversational Blog