Drayton Bird

Drayton Bird copywriter interview

In this post I get to interview Drayton Bird… one of the all-time greats in the world of copywriting.

If you’re not familiar with Drayton Bird, it’s time to catch up. According to advertising legend David Ogilvy, “Drayton Bird knows more about direct marketing than anyone in the world.”

That’s a heck of a testimonial.

I’ve been a huge fan of Drayton and his work for decades now. And when I finally got to meet him a couple of years ago, he continued to amaze. He’s all passion and energy!

I’m really grateful for this opportunity to ask him a few questions.

Let’s dive right in…

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David Abbott print ads

I fell in love with the craft of copywriting on the very first day.

This was in the early 1980s, when I had just started work at a small ad agency in London.

My idea of a fun evening was to stay up late, studying the work of the copywriters I admired most.

I’d read their ads out loud, and write then down in longhand… pen on paper.

The process helped me feel the rhythm and flow of their writing, and taught me a lot.

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Recently I published a survey with some open-ended questions about Conversational Copywriting.

In particular, I wanted to know how I was doing.

Was I doing a decent job of explaining what Conversational Copywriting is all about?

These were open-ended questions, inviting people to say whatever they wanted.

Even so, one request came in as a strong number one…

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Churchill won the Nobel Prize for his writing.
This is a Guest Post by Drayton Bird. If you know who Drayton is, dive in. If you haven’t yet had the pleasure, scroll to the end of this post right now and read the “About Drayton Bird” part. Then come back here and start reading. 

You may consider that first question – about moving your lips – insulting. You probably think I’m referring to folks who aren’t too smart.

If you’re thin-skinned you may even think it’s a crude way of implying YOU’RE not the brightest bulb in the chandelier.

But if you write copy – or content, as people have begun calling it – it really matters.

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