copywriting Archives - Page 6 of 18 - Conversational Copywriting

August 27, 2019April 13, 2019 by Nick Usborne

Email has been around for longer than the web itself.

I remember sending my first emails way back in the late 1980s.

Funny thing though. Online pundits keep telling us how email is going to disappear. Eaten by the web, made obsolete by texting, made irrelevant by messaging apps.

And yet… email is still going strong.

More amazing still, it still functions in pretty much the exact same way as when the SMTP, POP3 and IMAP protocols were formalized back in 1995.

Everything else online changes at warp speed… but email and its functionality remains the same.

No wonder marketers love it. It’s easy, and familiar.

August 27, 2019March 30, 2019 by Nick Usborne

Stories and conversations are deeply intertwined.

Walk into a bar or coffee shop, find a group of people deep in conversation, and chances are they’ll be sharing stories.

“Do you remember the time when…?”

“Did you hear about what happened to Jack at the weekend…?

“You’ll never guess who I saw on the bus this morning…”

When we gather together in groups, we’re always telling stories.

March 15, 2019 by Nick Usborne

Man holding out a microphone to record what you say

It takes courage to stand out on your own.

Particularly if you’re a solo professional of some kind… Like a freelancer, coach, consultant, therapist, or anyone else who works one-on-one with clients.

The safe way to sell yourself is to adopt the persona of others in your industry.

Look and sound like your fellow solo professionals.

If you’re a freelancer, you might model your website on those of other successful freelancers in your niche.

February 17, 2019 by Nick Usborne

Conversation makes people smile

It’s not hard to write in a conversational way.

Or to make people smile.

You just need to relax a little. Access your inner human.

But a lot of people in business struggle with that simple idea. Being human.

They’ve convinced themselves they need to sound like a “real business” or a “real marketer”.

The trouble is, as soon as you do that you create distance between yourself and your readers.

February 3, 2019 by Nick Usborne

**Sounding a little over-caffeinated? That’s OK. But don’t sound sneaky.**

If you’re selling steak knives or lawn mowers, you can take a hard-charging approach to marketing.

Wheel out the big guns. Use every sales and copywriting tip, trick and technique in the book.

You can probably get away with being a little sneaky too. Maybe exaggerate a tad.

Like how your knives will keep their edge for 25 years! Guaranteed!

Or how your lawnmower will make cutting the grass in your yard “practically effortless!”

You can even go full bore with your best copywriting secrets if you’re selling something a little less tangible, like a subscription to an investment newsletter…

“Act now and you could make $51,373 in just 30 days!”